Audience & positioning
Who we’re for and why it matters.
Who we are speaking to
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Illustrative audience
Audience | Need | Useful context |
|---|---|---|
Growing teams | Clarity before choosing tactics | Example buying questions |
Established organisations | A joined-up delivery approach | Example constraints |
Specialist teams | Practical expertise | Example evidence needs |
Positioning canvas
For [example audience], we help with [example problem] through [example approach].
No client research or actual Admiral audience segmentation has been imported.
Questions before messaging
- What matters to this audience?
- What do they need to understand next?
- What evidence would make the message credible?