Creative briefing
Turning strategy into great work.
A brief that creates clarity
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The one-page example
Section | Prompt |
|---|---|
Context | What is happening? |
Audience | Who should this help? |
Task | What do we want people to understand or do? |
Message | What is the single most important idea? |
Deliverables | What is actually needed? |
Creative idea
Make the next step obvious, and leave room for the team’s craft.
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Before handing over
- Confirm the example deliverable.
- Identify an unresolved assumption.
- Agree what feedback is needed.