Measurement framework
How we measure what matters.
From goal to signal
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Illustrative definitions
Metric | Illustrative definition | Review |
|---|---|---|
Qualified enquiries | Enquiries meeting the example brief | Monthly |
Conversion rate | Example completions / eligible visits | Weekly |
Delivery quality | Accepted outputs / reviewed outputs | At handoff |
Read the numbers in context
Read every metric alongside its definition, time period and decision context.
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Example calculation
illustrative-definition.txt
conversion_rate = eligible_completions / eligible_visitsQuestions to resolve
- Which decision does this measure support?
- Who owns its definition and interpretation?