Growth direction
Our ambition, markets and opportunities.
The direction
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Our direction connects the opportunities we pursue with the capabilities we build and the outcomes we measure.
Three areas of focus
- Build demand for an example service.
- Make the customer journey clearer.
- Learn from an intentionally small set of experiments.
Decision canvas
Question | Placeholder |
|---|---|
Where will we focus? | Example market A |
What changes for the customer? | A simpler experience |
How will we know? | A reviewed measurement plan |
Discussion prompts
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