Experiment playbook
Test, learn and scale.
One question at a time
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Example hypothesis
If we simplify an example enquiry form, more eligible visitors may complete it.
Experiment canvas
Field | Example |
|---|---|
Question | Does a shorter form help? |
Change | Reduce optional fields |
Signal | Eligible completion rate |
Guardrail | Quality of enquiries |
Decision | Keep, adjust or stop |
Learning note template
learning-note.txt
Question:
What we changed:
What we observed:
Limitations:
Next decision:Discuss the next decision
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- Which result would be useful even if the experiment fails?